All manufacturers have a duty to make such packaging more sustainable to meet their own environmental targets and the increasing demand by consumers for businesses to lower their carbon footprint and impact on the environment.
Why must secondary packaging become more sustainable?
We must ensure that our entire way of life becomes more sustainable, and think carefully about the amount and type of packaging we use to distribute products.
Consumers are calling for companies to show interest and commitment to environmental and sustainability issues. One way we can demonstrate this within our business is to ensure that the packaging we use follows the Reduce, Reuse and Recycle pathway wherever possible.
Reducing the carbon footprint of our packaging by using products such as recycled cardboard over virgin cardboard reduces carbon footprints enormously. Combine this with the use of shrink-wrap and eliminating heat from the packaging process, and this could impact significantly on the effect we have on the environment.
This does not simply mean that we must switch to paper packaging and do away with all plastics, however, as the emissions required to create paper packaging can be greater than those required to create plastic packaging options in some cases.
Why must manufacturers jump on board?
Manufacturers have long since been seen as not paying attention to packaging to do more than advertise their products; however, in more recent times this attitude can be damaging to a company’s reputation in the eyes of consumers.
To create trust in brands and improve customer perception of our company eco position, we must seek to minimise our material use, without compromising our performance. We should seek to avoid single use plastics or at the very minimum ensure that we do not over package when shipping products.
Here at Trakrap, we have options for businesses looking to reduce their impact on the environment significantly with a rethink of secondary packaging options. Our system, which is eco-friendly and cost-effective, could help FMCG companies achieve a significant reduction in cardboard, plastic and energy used in packaging, which reduce the carbon footprint they leave, but make for a significant effort towards a more sustainable business.
